Dr. Martens – Summer & Festivals
DM’s footwear has long been a festival mainstay – on and in front of stages around the world every summer. The SS23 collection brings a whole new range of shoes, boots and sandals you can put through their paces at a day fest or muddy weekender. Designed to stand out in a crowd of thousands. Designed to be different on this summer. Dr. Martens’s latest summer collection breaks free from expectations, restraing and convention – with just a little dose of the 70s. For wearers who find their own way, set their own tempo and find their own rhythm. |
From the first pair of Dr. Martens boots rolled off the production line on the 1st April 1960. With its trademark yellow stitch, grooved sole and heel-loop, it was a boot for workers, initially worn by postmen and policemen; comfortable, durable and lightweight in comparison to its competitors at the time. Throughout Dr. Martens history, the brand has been adopted and subverted by diverse individuals, musicians, youth cultures and tribes. These are the people who stand out from the crowd and their journey of self-expression has always been accompanied by a pair of DM’s. |
The simple silhouette allows people to customise each pair; whilst on a utilitarian level their famous durability and comfort make them ideal footwear for the world of gigs and street fashion. On an emotional level, they are a flag of attitude and empowerment. The Northamptonshire factory where it all began still exists to this day, in the village of Wollaston. A specific range of ‘Made In England’ products are manufactured here by a small, close-knit team of people schooled in traditional shoe-making and a process that hasn’t changed since our first pair six decades ago. |