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Crocs was founded by Lyndon "Duke" Hanson, and George Boedecker Jr. to produce and distribute a foam clog, the design of which was acquired from a company called Foam Creations, based in Quebec City, Canada. The shoe was originally developed as a boating shoe. The first model produced by Crocs, the Beach, was unveiled in 2001 at the Fort Lauderdale Boat Show in Florida, and sold out the 200 pairs produced at that time. It has since sold 300 million pairs of shoes. In June 2020, Crocs moved the headquarters from Niwot, Colorado to Broomfield.

In June 2004, Crocs purchased Foam Creations and their manufacturing operations to secure exclusive rights to the proprietary foam resin called Croslite. Croslite is a closed-cell resin, described by third parties as an injection-moulded EVA foam. The foam forms itself to a wearer's feet and offers purported medical benefits, according to a number of pediatrists. Crocs holds one patent covering "breathable workshoes and methods for manufacturing such".

As of 2007, the company had applied to register "Crocs" and the Crocs logo as trademarks in over 40 jurisdictions around the world, including the U.S.; many such applications were pending approval. Crocs also extended the scope of their trademark registrations and applications for both the Crocs mark and logo to cover non-footwear products, such as sunglasses, goggles, knee pads, watches, luggage, and some of their Internet sales activities.

The Crocs™ brand stands for innovation, fun and comfort for people who want shoes that conform to their personalities and lifestyles, as well as to their feet. Now in more styles and in more places for more occasions than ever before, Crocs™ is taking a big step forward in providing intuitive comfort to feet everywhere.

Brand Heritage-In its founding year, 2002, Crocs™ introduced an innovative shoe made of a revolutionary material called Croslite™. Croslite™ technology held unique characteristics that allowed it to perform on both land and in water, characteristics new to the footwear industry. The company was given the name Crocs™ after the multi-environment, amphibious nature of Crocodiles.

Building momentum with a shoe unlike any other, Crocs™ provided consumers with innovative, fun and comfortable footwear that could be worn for a variety of lifestyle occasions. The Crocs™ brand name started to build a feel-good physical and emotional experience with a life of its own.

Crocs™ has quickly evolved beyond to cross-cultural boundaries and now leads a global consumer movement of over 100 million pairs of shoes sold to date.

What separates Crocs™ from ordinary shoes? Radical thinking, industry-leading innovation, meticulous health-minded research, and never forgetting who we ultimately answer to: Feet.

Fun-Whether it’s with color, clever design, or in the way we get our message out, Crocs™ always strives for smiles in an effort to elicit a feel-good emotional experience.

Comfort ­ our bread and butter ­, profound comfort is all about a feel-good physical experience. Innovations like advanced ergonomic design, lightweight technology, and a massaging foot bed all to make sure you’re comfortable from toe to head, and vice versa.

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